Lauren specializes in content marketing and copywriting for clients and industries from John Deer to Hearts on Fire Diamonds to Saas apps. Specifically:
Industries:
• Finance
• Technology
• Saas
• Manufacturing
• Retail and CPC
• Marketing
• CPG
Media:
• Blogs
• White papers and case studies
• Scripts
• Presentations
• Podcasts
• Social media
• Product guides
• Playbooks
• GTM guides
• Websites and landing pages
• Search ads
• Print ads, brochures, collateral
• Video, TV, radio
• Outdoor
• Experiential
• Direct mail
• Catalogs
Lauren enjoys reading fiction and non-fiction, advancing her vocabulary — yes, including reading the dictionary, as well as reading a bevy of marketing and writing newsletters each morning with her coffee.
Lauren has worked in the finance industry for insurance, investment, and loan origination companies, even becoming a licensed insurance agent to better understand the industry and benefits to consumers. She has written multiple articles, marketing pieces, and advertisements for each industry, as well as planned full marketing and ad campaigns.
Lauren has written hundreds of advertisements, brochures, radio and TV scripts, and webpages around shopping and retail, specifically for CPG brands like Huggies and Hot Pockets at grocery, department (Target), pharmacy (Walgreens), or dollar (Dollar General).
She also has years of experience working in corporate retail overseeing web and email copy, in-store signage, and catalogs for a national retailer (600+ stores) with a substantial web and brick-and-mortar presence.
Lauren is adept at writing blog posts from as little information as a keyword and general context of the goal or a full outline. She has written blog posts for a variety of industries, including finance, manufacturing, retail, and marketing.
Lauren has over 10 years' experience writing advertisements for outdoor, print, digital, collateral, direct mail, commercials, radio, etc. She is skilled at attention-getting headlines and engaging yet informative body copy. Her advertisements and campaigns have worn multiple awards.
Lauren charges per hour for advertising work, which is typical.
Lauren has written dozens of landing pages — but more importantly, she has strategized and written the entire campaign or customer journey getting to and converting on the landing page to create a cohesive, streamlined experience for customers that leads to conversion and qualified leads.
Lauren charges per hour for landing pages, which is typical.
Copyright 2023 © WriterAccess | 831 Beacon Street | Suite 144 | Newton Centre, MA 02459 | 617-227-8800
